About | New Standard

MEET THE TEAM

We help businesses make smarter decisions, move faster, and achieve lasting impact. Our consulting team combines strategic thinking with real-world execution to deliver results that matter.

Marketer, Leader, Thinker, Doer

Will Hockney

Senior marketer with 25+ years in the hospitality and marketing industries.

Putting smiles on faces since 1985

Nate Giesen

Hospitality born and bred, with over 20 years of experience in the hotel, restaurant, and casino industries.

The 007 of Sales

Sabrina Moneypenny

A forward-thinking and creative marketing & sales professional.

Marketing Extraordinaire

Ashley Kuba

Advertising consultant specializing in marketing and graphic design, blending visual storytelling with strategic messaging.